Day: September 17, 2025
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Unlocking Potential: The Untapped Market of Women’s Sports
Women’s sports have emerged as a dominant cultural force, capturing the hearts and screens of millions globally. Yet, despite record-breaking engagement metrics and rising fandom, women’s sports remain significantly undervalued by investors, media companies, and advertisers. This misalignment between market demand and capital investment has not only stifled growth but represents one of the greatest…