Day: July 28, 2025
-
Navigating Long-Term Software Sales in the AI Era
As artificial intelligence redefines the contours of the global software industry, long-term software sales strategies are undergoing a pivotal transformation. The traditional go-to-market (GTM) playbooks that involved long sales cycles, consensus buying, and extensive proof of concepts are being challenged by the speed, productivity, and autonomy driven by AI tools. Founders and enterprise software vendors…